WhatsApp Carousel Templates in Flow Builder
Y
Yong Qi
Currently, WhatsApp Carousel templates on SleekFlow can only be:
- Sent manually
- Used in broadcasts
- Triggered via API
They cannot be used within Flow Builder, which creates a gap in automation.
Customers are unable to trigger rich, visual WhatsApp messages as part of real-time, event-based journeys (e.g. keyword intent, webhook events, CRM triggers) without relying on technical API workarounds.
This limits the usability of carousel templates to campaign-based use cases rather than operational automation.
Why this matters / Value
- Enables true end-to-end automation
- Supporting carousel templates in Flow Builder allows customers to:
- Use rich message formats in always-on, automated journeys
- Respond to user intent in real time, not just via scheduled broadcasts
- Reduce reliance on manual sends or engineering support
- Improves engagement and conversion
Carousel templates act as a decision-support UI:
- Users can compare multiple options in one message
- Clear CTAs reduce friction and back-and-forth messages
Expected Impact
- Reduced reliance on manual/API-based workflows
- Higher engagement and conversion rates