It would be helpful if TikTok Messaging Ads supported CTA buttons that can open conversations in WhatsApp or Facebook Messenger.

Many businesses already use WhatsApp and Facebook Messenger as their main customer communication channels. Being able to send users from a TikTok ad directly into these conversations would make it easier to capture leads, answer questions, and continue the customer journey without extra redirects or manual follow-up.

This would be especially useful for teams running messaging-led campaigns and wanting to connect TikTok ad engagement with their existing inbox and automation workflows.