Description:

Able to automatically send a message to people who start following Instagram business account.

The problem:

Right now, when someone follows the Instagram account, there’s no way to reach out to them automatically. I have to rely on the person messaging me first, or send a message manually. This means they miss the moment when a new follower is most interested in my brand, and I can’t respond consistently or quickly.

What I’d like to see:

A trigger in automations/flows for “New follower on Instagram”

The ability to send a customizable welcome message when that trigger fires (for example, a greeting, an introduction to the brand, a promo code, or a link to a catalog or website)

Options to control when and how often messages are sent, such as a delay before sending, and sending only once per follower

Support for personalization, such as including the follower’s Instagram username in the message

Visibility into results, such as how many welcome messages were sent and how many followers replied

Expected impact:

Automatically welcoming new followers would help me engage new audiences right away, start conversations earlier, and turn followers into leads without any manual effort.