Users can't retrieve or export Conversation (Advanced) analytics data beyond 6 months, and the "Compare previous period" feature doesn't make up for this limitation. Getting the inbound and outbound breakdown per channel is also a manual process.
Current behaviour
  1. The date range is limited to 6 months, so monthly data over a longer period can't be viewed or exported.
  2. "Compare previous period" is described as giving access to up to 12 months of data. In practice, the metrics and charts still show only the selected 6 months. The previous 6 months appear only as a dotted line with a percentage change, and not all metrics reflect the comparison.
  3. The inbound and outbound breakdown per channel can be obtained, but only through a manual process (for example, filtering or checking each channel one by one). The bar chart tooltip shows only the conversation count and a percentage change per channel.
Impact
  1. Anyone who needs monthly or long-term reporting can't get the data they need, and a percentage-only comparison has little value on its own.
  2. Accounts with many connected channels spend significant time compiling each channel's inbound and outbound numbers by hand, which is time-consuming and prone to error.
Suggested improvements
  • Extend data retrieval and export beyond 6 months (for example, 12 months or more).
  • Show full comparison data when "Compare previous period" is on. Display the actual values for the previous period across all metrics, not just a dotted line and a percentage.
  • Build the inbound and outbound breakdown into Conversation (Advanced), for example in the bar chart tooltip or as a per-channel table, so it no longer needs to be compiled manually.
  • Include the comparison period and the channel breakdown in the CSV export, so the data can be analysed outside the platform.