Until now, tagging messages for analytics meant going through the API. There was no way to add a tag from inside Flow Builder itself, and no way to see how an individual Send Message node was performing within a workflow.
The Send Message node now has an optional Campaign Analytics Tag field right in its settings panel. Add a tag, publish the flow, and that node's messages become trackable in Campaign Analytics.
On the Campaign Analytics dashboard, you can now:
- Search and filter by tag using the new searchable tag dropdown
- Break results down by outcome — sent, delivered, read, and replied
- See a focused view when comparing tags — selecting more than 5 tags shows the top 5 in the bar chart with a note, while the full dataset stays in the table
Export everything to CSV whenever you need it
This means you can finally see which message, offer, or flow step is actually driving results, node by node, without waiting on engineering to wire up API tags.
📌 Note: The existing limit of 10 campaigns per dashboard is unchanged. Campaign Analytics data refreshes four times a day, so it can take a few hours for the latest message performance to appear.